Alisar joined the world of advertising and PR when she started working at J. Walter Thompson Beirut, heading English copywriting and content development in the Public Relations department. She then assumed a dual role, helping out on the creative side of the fence. Today, Alisar works at Leo Burnett Beirut as an English and Arabic Writer, producing all forms of advertising content. Throughout the past couple of years, she has written for a variety of local and international brands and her work has been published in a number of local and regional media outlets including print, TV, outdoor and online.
Before working at ad agencies, Alisar worked as freelance writer and was a graduate and research assistant at the American University of Beirut. She also served as a trainer in the Media and Digital Literacy Academy of Beirut and became a fellow of the Salzburg Global Seminar on Media and Global change.
COM 430 Writing For Advertising and PR