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Home / Programs / Communication

Communication
Advertising & Public Relations

Major
3 years - Full Time study
92 credits

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Minor
Along with any BA at LAU
18 credits

Declare Minor

The Communication program offers a B.A. in Communication and a Minor in Advertising and Public Relations. The B.A. in Communication covers three areas: Advertising and Public Relations, Social and Political Communication, and Interpersonal and Organizational Communication. Students may focus on only one or a mix of these three areas. The Minor in Advertising and Public Relations introduces students from any major to the profession and practice of advertising and public relations. Students will acquire basic competencies and skills that help them discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.

BA in Communication

The BA in Communication requires 122 credits (including 30 freshman credits), distributed accordingly:

Departmental Core Courses (25 credits)
COM 202 Interpersonal Communication
COM 213 Public Relations
COM 226 Principles of Advertising
JSC 224 Social Media
JSC 312 Media and Society
JSC 419 Media Law and Ethics
JSC 451 Media Research Methods
COM 498 Internship
COM 499 Capstone Project

Departmental Professional Electives (15 credits)
COM 305 Crisis Communication & Conflict Management
COM 316 Political Communication
COM 350 Media Entrepreneurship & Information Architecture
COM 353 Organizational Communication
COM 354 Health Communication
COM 358 Small Group Communication
COM 430 Writing for Advertising and PR
JSC 220 News Writing and Reporting
JSC 222 Digital Media Design
JSC 226 Multimedia Journalism Basics
JSC 228 Arabic News Writing and Reporting
JSC 314 Data and Society
TVF 222 Introduction to Audio Visual Media
GRDE 313 Advertising Design
MKT 201 Introduction to Marketing
MKT 302 Integrated Marketing Communication
Departmental General Electives (15 credits)
COM 223 Persuasive Communication
COM 260 Advanced Public Speaking
COM301 Human Communication Theory
COM312 Communication and Gender
COM 313 Nonverbal Communication
COM 488 Topics in Communication
JSC 330 Arab and International Media
JSC 480 Global Media Literacy
JSC 481 Global Change, Cooperation & News

Liberal Arts Curriculum (LAC) courses:

Students entered prior to Fall 2018
LAC (34 credits): see details
Free electives (3 credits)
Students entered Fall 2018 or later
LAC (30 credits): see details
CSC201 Computer Applications (1 credit)
Free electives (6 credits)

Three-Year Study Plan

Please see the suggested three-year study plan, according to when you entered the program, the level of English in which you entered, and the campus where you started.
Each semester, you should check your CAPP degree evaluation and meet with your advisor to ensure timely graduation.

Minor in Advertising and Public Relations

The Minor requires 18 credits distributed accordingly:
Core Courses (12 credits):
COM 213 Public Relations
COM 226 Principles of Advertising
COM 430 Writing for Advertising and PR
JSC 312 Media and Society
Departmental Electives (6 credits)
COM 305 Crisis Communication & Conflict Management
COM 350 Media Entrepreneurship & Information Architecture
COM 356 Media Relations
COM 357 Events Planning
COM 431 Strategic Communication
GRDE 313 Advertising Design
JSC 222 Digital Media Design
JSC 224 Social Media
JSC 480 Global Media Literacy
JSC 481 Global Change, Cooperation & News
MKT 201 Introduction to Marketing
MKT 302 Integrated Marketing Communication
MKT 304 Consumer Behavior
MKT 412 E-Marketing
TVF 222 Introduction to Audio Visual Media

Faculty

Raed Mohsen

Associate Professor, Communication; Dean of Students, Beirut Campus

Gretchen King

Assistant Professor, Communication and Multimedia Journalism

Fadi Jaber

Lecturer, Oral Communication (PT)

Khaled Nasser

Lecturer, Communication (PT)

Rita El-Meouchy

Lecturer, Oral Communication (PT)

Aline Geagea

Instructor, Communication (PT)

Assil Ayyash

Instructor, Oral Communication (PT)

Elyssa Skaff

Instructor, Communication (PT)

Jimmy Ghazal

Instructor, Communication (PT)

Mark Daou

Instructor, Communication (PT)

Raghda Mogharbel

Instructor, Oral Communication (PT)

Rana Khoury

Instructor, Advertising and PR (PT)

Walaa Harb

Instructor, Oral Communication (PT)

Facilities & Equipment

SFA Lab 1102

Located in the first floor of the Safadi Fine Arts building, the SFA Lab 1102 caters to the audio and video post-production needs of TV/Film students. It is used both during class and outside class hours. Renovated in 2016, the facility includes 21 PCs with the latest audio/video editing software, such as Adobe cc 2017, Avid Media Composer, and Black Magic Da Vinci. Contact: Farid Boustani, fbustani@lau.edu.lb

Multimedia Lab

In Fall 2017, the journalism program will inaugurate a state-of-the-art multimedia lab in Byblos Campus. Equipped with 25 iMacs and the latest digital production software, the lab will be used for multimedia and interactive news production and teaching, as well as data-driven journalism. Contact: Sami Fayad, sfayad@lau.edu.lb

 

Journalism Lab

The Journalism lab is located in Nicol Hall third floor. Journalism students sharpen their journalistic skills across print, broadcast and multimedia platforms. Renovated in 2010, the facility is used for classes and for free practice outside class hours. The lab includes 26 Imacs with the latest research, design and editing software and a laser color printers. Contact: Annie Tabakian, annie.tabakian@lau.edu.lb

About the Communication Program

Mission Statement
The BA in Communication offers an interdisciplinary liberal arts curriculum that balances theory, research, professional practice and critical inquiry, and prepares students to become innovative, professional, and ethical communicators ready to thrive in a rapidly evolving communication field and industry. The program focuses on Advertising and Public Relations, Social and Political Communication, and Interpersonal and Organizational Communication. The degree enables students to be life-long learners, scholars and critical thinkers who possess innovative and resilient capacities to adapt, succeed, and lead in an ever-changing and diverse global environment.

Program Objectives
Graduates shall be able to:
PO1: Demonstrate conceptual and practical knowledge for careers in communication across various specializations (advertising, public relations, social and political communication, and organizational communication).
PO2: Exhibit an appreciation of the theoretical aspects of communication, and an understanding of the cultural, economic, and political contexts that affect communication professions and processes in the Arab region and globally.
PO3: Exhibit technical competences with a wide range of convergent communication technologies and create professional, ethical, and civically engaged communication strategies and content to communicate with diverse stakeholders in an increasingly multicultural and global environment.
PO4: Demonstrate the required research, critical and analytical competencies that enable them to pursue scholarly work and graduate studies.

Learning Outcomes
Students will be able to:
SLO1: Demonstrate knowledge of the functions and roles of various communication professions.
SLO2: Understand the value and needs of effective relationship management in today’s participatory media environment.
SLO3: Apply critically major theories to various genres of communications studies.
SLO4: Comprehend the historical, political, economical, legal, ethical and technological developments in the communication industry and profession, globally and in the Arab region.
SLO5: Demonstrate technical abilities with a wide range of convergent communication technologies to research, plan, manage and produce communication content and design communication campaigns and strategies.
SLO6: Conduct research using quantitative and qualitative methods of scientific inquiry.