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Communication
Advertising & Public Relations

Major
3 years - Full Time study
92 credits

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Minor
Along with any BA at LAU
18 credits

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The Communication program offers a B.A. in Communication and a Minor in Advertising and Public Relations. The B.A. in Communication covers three areas: Advertising and Public Relations, Social and Political Communication, and Interpersonal and Organizational Communication. Students may focus on only one or a mix of these three areas. The Minor in Advertising and Public Relations introduces students from any major to the profession and practice of advertising and public relations. Students will acquire basic competencies and skills that help them discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.

Faculty

Raed Mohsen

Associate Professor of Communication, Dean of Students, Beirut Campus

Mark Daou

Instructor

Gabriele Cosentino

Visiting Assistant Professor

Assil Ayyash

Instructor of Oral Communication

Walaa Harb

Instructor

Hisham Kekhia

Instructor

Elyssa Skaff

Instructor

Wael El Helou

Instructor

Rana Khoury

Instructor of Advertising and PR

Raghda Mogharbel

Instructor of Communication

Facilities & Equipment

SFA Lab 1102

Located in the first floor of the Safadi Fine Arts building, the SFA Lab 1102 caters to the audio and video post-production needs of TV/Film students. It is used both during class and outside class hours. Renovated in 2016, the facility includes 21 PCs with the latest audio/video editing software, such as Adobe cc 2017, Avid Media Composer, and Black Magic Da Vinci. Contact: Farid Boustani, fbustani@lau.edu.lb

Multimedia Lab

In Fall 2017, the journalism program will inaugurate a state-of-the-art multimedia lab in Byblos Campus. Equipped with 25 iMacs and the latest digital production software, the lab will be used for multimedia and interactive news production and teaching, as well as data-driven journalism. Contact: Sami Fayad, sfayad@lau.edu.lb

 

Journalism Lab

The Journalism lab is located in Nicol Hall third floor. Journalism students sharpen their journalistic skills across print, broadcast and multimedia platforms. Renovated in 2010, the facility is used for classes and for free practice outside class hours. The lab includes 26 Imacs with the latest research, design and editing software and a laser color printers. Contact: Annie Tabakian, annie.tabakian@lau.edu.lb