Courses taught: COM 226 Principles of Advertising
Cannes- and Lynx-awarded creative mind and strategic thinker with a graduate degree in Integrated Marketing Communications, complemented by ten years of agency experience, followed by a career shift into industrial management. Previous clients include Qatar National Bank, Honda Qatar, Corporate Accountability International (NGO), Diageo Lebanon (Johnnie Walker, Smirnoff, Moet et Chandon, etc), Bel Group (Picon), and Nikki Beach.
Authored a chapter in the book “From Dialup to Dialogue,” exploring the relativity of blogs to online customers and how businesses can bridge the gap.
Bottom line: I love creativity, enjoy thinking like a businessman, and dabble in copywriting and strategy.