COM 226 Principles of Advertising

3 credits

The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns.

Prerequisite(s):

COM 202 Interpersonal Communication

3 credits

This course helps to increase students’ understanding, and implementation, of effective interpersonal communication behaviors. The course examines the basic verbal, and nonverbal, elements affecting communication among individuals, within the family, peer group, and work contexts. Topics include strategy development, relationship and conversation management, defensive communication, and cultural and gender issues in communication style.

Prerequisite(s):

COM 301 Human Communication Theory

3 credits

Students learn how to apply communication theory and evaluate communication situations. The basic theories of human communication, mass communication, and new media and technology are explored. Topics include interpersonal communication, public communication, mass media, and contemporary issues associated with mediated communication.

Prerequisite(s):

COM 202 Interpersonal Communication

TVF 221 Art of Film

3 credits

This course emphasizes formal aspects of film art such as sound, lighting, movement, editing, and Mise-en-Scene. It introduces students to the basic vocabulary and concepts necessary to critically analyze, understand, and appreciate films and covers the viewing, analysis, and written critique of important films that marked the development of this art. Students learn to watch, listen, critically analyze, and express their ideas about films in their writing and conversations.

Prerequisite(s):

COM 305 Crisis Communication & Conflict Management

3 credits

The course teaches students communication skills in negotiation, mediation, and arbitration processes and exposes them to a variety of public relations crises across corporate, nonprofit, and governmental settings, creating awareness of how to protect an organization’s reputation and ensure the trust of key stakeholders. Students learn both how to prepare strategic communication crisis plans proactively and how to develop and implement reactive crisis communication techniques.

Prerequisite(s):

COM 213 Public Relations or COM 226 Principles of Advertising

JSC 226 Multimedia Journalism Basics

3 credits

This course introduces students to the basic principles of multimedia reporting and provides hands-on training in interactive media production tools. Students learn how to combine sound, images, text and video into digital story formats and to create basic interactive information designs.

Prerequisite(s):

ENG 101 Academic English I

JSC 332 Broadcast Journalism

3 credits

This course teaches students how to construct and produce audio and video stories for television and other digital platforms using professional production equipment and editing tools. Emphasis is on editorial decision making for television and video content.

Prerequisite(s):

JSC 220 News Writing and Reporting and JSC 226 Multimedia Journalism Basics

JSC 436 Journalism Workshop

3 credits

This class is an intensive production course in multimedia journalism. It involves the production of an online, interactive student publication in a specialized field such as environmental or human rights journalism, data driven reporting, or participatory storytelling, in collaboration with local communities. Students receive hands-on, intensive training in specific techniques of online user-driven story production, including newsroom management, reporting, writing, and editing multimedia content, and producing interactive graphics and maps.

Prerequisite(s):

JSC 220 News Writing & Reporting and JSC 226 Multimedia Journalism Basics