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Home / About us / Mission and Vision

Vision
Like LAU’s emblem, the Phoenician sailing vessel that explored unknown lands, confronted tumultuous seas, navigated unchartered paths, created trading routes, and gifted the world with the most momentous communication innovation of its time – the reinvented alphabet – the Department of Communication Arts at LAU is a vessel of the brightest and most passionate minds that thrive to explore, confront, navigate, create, and reinvent the art, profession, and science of communication.   
 
Mission
The Department of Communication Arts offers a rigorous and innovative education built on a liberal arts curriculum that balances theory and practice, and embraces critical inquiry, creativity, and research. The department is dedicated to excellence in the production and diffusion of knowledge and the critical practice of Communication, Multimedia Journalism, Television and Film, and the Performing Arts. It aims to develop civically engaged and informed citizens capable of reflecting on local and global issues and their interconnectedness and strives to graduate ethical scholars, artists, scientists, and professionals in the various communication fields and specialties.

Strategic Plan 2017-2022

Pillar and Objectives

Pilar 1: Education and Curricula
Objective 1.1. Develop and implement assessment plans for each program.
Objective 1.2. Expand and optimize current undergraduate programs (BA/minor/Dpl) and develop rigorous syllabi that balance theory, practice, research and critical thinking.
Objective 1.3. Develop speaker series, workshops, and strategies that fill gaps in our programs and enhance students’ production skills.
Objective 1.4. Establish graduate (MA/Ph.D.) degrees, with emphasis on multidisciplinary and joint programs with other universities and departments.
Objective 1.5. Establish international education, exchange and study abroad programs/agreements with international universities.
Objective 1.6. Seek prestigious international accreditations (e.g. ACEJMC).
Objective 1.7. Strengthen active and experiential learning in the curriculum and consistency across multi-section courses.
Objective 1.8. Increase the number LAC Communication Arts courses and the interdisciplinary aspects of our programs.
Pilar 2: Students
Objective 2.1. Provide effective advising services for incoming and current students.
Objective 2.2. Increase enrollment and improve the level of current and incoming students.
Objective 2.3. Provide students with civic engagement opportunities to enhance their sense of social responsibility.
Objective 2.4. Elevate in quantity and quality student awards and internal and external recognitions.
Objective 2.5. Place students in top companies and organizations for internships and jobs.
Objective 2.6. Increase students’ international education and exposure.
Objective 2.7. Improve the confidence, trust and pride of students in their department, faculty and university.
Objective 2.8. Instill a culture of strong work ethic, accountability, and self-sufficiency among students.
Pilar 3: Faculty and Staff
Objective 3.1. Ensure FT/PT faculty follow syllabi, teaching guidelines, and regulations, and teaching/assessment is consistent across multi-section courses.
Objective 3.2. Recruit distinguished FT faculty and researchers committed to advancing Arab media education and research.
Objective 3.3. Provide support for continuing professional development for faculty and staff.
Objective 3.4. Instilling a collaborative, safe, trusting, and collegial work environment that promotes the one department principle among faculty and staff.
Objective 3.5. Streamline staff roles and work processes for a more effective, efficient, and collaborative environment.
Objective 3.6. Implement PT faculty assessment and minimum qualifications policy.
Objective 3.7. Elevate in quantity and quality faculty awards and internal and external recognitions.
Objective 3.8. Increase faculty membership and leadership in international associations.
Pilar 4: Creative Events, Projects, and Productions.
Objective 4.1. Improve faculty (and student) collaboration on creative events, projects and productions.
Objective 4.2. Establish new summer programs/festivals and events (and revise existing one) to target high schools and attract potential students.
Objective 4.3. Increase the number and improve the quality of campus productions and events, and engage the campus, alumni and the community in them.
Objective 4.4. Establish platforms for publishing student and faculty work.
Pilar 5: Research
Objective 5.1. Elevate in quantity and quality faculty research publications.
Objective 5.2. Engage (especially graduate) students in research.
Objective 5.3. Improve faculty (and student) collaboration on research.
Objective 5.4. Establish venues for publishing research.
Objective 5.5. Develop faculty research, writing and publication skills.
Objective 5.6. Establish research-focused collaboration agreements locally, regionally, and internationally.
Pilar 6: Facilities and Equipment
Objective 6.1. Upgrade, acquire, enhance and increase production equipment according to the prioritized needs of (1) courses, (2) student projects, and (3) faculty projects.
Objective 6.2. Develop efficient and transparent equipment and facilities reservation systems and develop policies for equipment and facilities use.
Objective 6.3. Acquire and develop new facilities (esp. classrooms, media labs and production facilities) and renovate existing facilities.
Objective 6.4. Promote efficient utilization of space, facilities and equipment by all programs and reduce territorialization.
Objective 6.5. Innovate methods to make departmental space and footprint more unified, coherent, safe and conducive to teaching and learning.
Pilar 7: Budget and Fund Raising
Objective 7.1. Tag budget spending to strategic goals.
Objective 7.2. Develop faculty fundraising capacity and increase faculty fundraising efforts.
Objective 7.3. Increase the number and overall amount of grants for research.
Objective 7.4. Increase the number and overall amount of grants and gifts for creative events, projects, and productions.
Objective 7.5. Increase the number and overall amount of grants, gifts and endowments for projects, institutions, facilities, degrees and the department (name).
Objective 7.6. Capitalize on the 50th anniversary in 2020 to launch a massive regional promotion and fundraising campaign.
Pilar 8: Promotion, Communication and Outreach
Objective 8.1. Establish a strong and streamlined (internal and external) communication system coordinated by a staff coordinator.
Objective 8.2. Establish a strategic, coherent, comprehensive and continuous promotional campaign that engages faculty, staff and students and focuses on strategic priorities.
Objective 8.3. Establish conferences that enhance our position among Arab and international academics.
Objective 8.4. Develop partnership and agreements with the industry and civil society.
Objective 8.5. Strengthen relations with alumni.
Objective 8.6. Strengthen the department’s relationship with other Lebanese communication programs.