October 19, 2016
Location: Irwin Theatre - LAU
Understanding Daesh, In Their Own: Since its inception, Daesh relied on a coherent propaganda machine to draw in recruits and press its boundaries further. The online sphere proved crucial in magnifying the spread of Daesh and the reach of its destructive ideology. How did Daesh succeed in manipulating social media? Who were those vulnerable to its messages? And what kind of online response is required to combat Daesh’s social media propaganda machine?
The Lebanon-based Strategic Communications Company, Quantum, has completed an ego-ecological study on these questions. The research is part of a new tech-development at Google which combines search algorithms and real time data tracking to target potential Daesh recruits online. The ultimate goal is to dissuade those susceptible to the Daesh message by redirecting them to counter propaganda sites. On Wednesday, October 19th at 12 noon, Quantum Communications’ public affairs director, Jean-Pierre Katrib, will give a lecture about the key findings and methodological considerations of the study and discuss the possibilities and limits of Google’s new counter-extremism strategy.
About Jean Pierre Katrib
Jean-Pierre holds an MA in Political Sociology from the Lebanese University as well as an MA in Human Rights and Democratization from the University of Malta and the National University of Ireland, Galway. Since 2001, he has been an active member of the Foundation for Human & Humanitarian rights (Lebanon)- an independent, non-governmental organization that advocates human rights and education. Jean-Pierre joined Quantum Group in 2007 and is currently the public affairs director at Quantum Communications the Group’s advisory arm.
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